Perch provides personalized financial insights that optimize a buyer's path to homeownership. Perch offers a platform that enables greater collaboration with real estate professionals and streamlines the user's mortgage application experience. Once a homeowner, proprietary analytics allow users to know when to leverage their home equity to build wealth. Perch is completely free to use. Every user who signs up for an account and starts their pre-approval or mortgage application gets dedicated 1:1 support with an advisor.